CASE STUDY

CASE STUDY

Blue Lock: Diamonds in the Rough

Blue Lock: Diamonds in the Rough

Grow Blue Lock’s U.S. fandom by connecting the series to soccer culture ahead of FIFA 2026. The goal: create a social-first campaign that feels true to Blue Lock, taps into youth and sports culture, and gets fans excited to participate.

ROLE

Lead Product Designer & Project Manager

TIMELINE

20 weeks

PLATFORM

Web

STATUS

Launched

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What this case study should explain

What this case study should explain

Challenge

What problem was the business or audience facing? Replace this with the main tension that made the work necessary.

Contribution

List your role: discovery, flows, IA, visual design, design systems, prototyping, stakeholder alignment, and launch support.

Outcome

Summarize the result: shipped product, improved clarity, stronger conversion, happier users, or a faster team workflow.

CONTEXT / APPROACH

Start with the human problem, then show how the design changed the experience.

Start with the human problem, then show how the design changed the experience.

Start with the human problem, then show how the design changed the experience.

Use this section to explain the brief, constraints, audience, and the decisions that shaped the final direction. Keep it specific: what did you learn, what tradeoffs did you make, and what did you protect for the user?

Use this section to explain the brief, constraints, audience, and the decisions that shaped the final direction. Keep it specific: what did you learn, what tradeoffs did you make, and what did you protect for the user?

Replaceable facts

Audience: who it served. Constraint: what made it hard. Decision: the design move that mattered most. Ship: what launched.

PROCESS / REPLACE IMAGES

IMAGE 01

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Results to replace with real outcomes

Results to replace with real outcomes

+42%

Replace with impact metric

3×

Replace with speed or scale

Live

Replace with launch note

What I’d keep, change, and take forward

What I’d keep, change, and take forward

What I’d keep, change, and take forward

Close the page with a practical reflection. Mention the strongest decision, the part you’d revisit, and what this project taught you about building better systems, experiences, or stories.

Close the page with a practical reflection. Mention the strongest decision, the part you’d revisit, and what this project taught you about building better systems, experiences, or stories.

Replace with next project link