Food&Wine: Recipe Template Redesign
I worked alongside the Editorial, Audience Development and Product teams to see how we could improve the UX of our site to boost engagement and decrease our bounce rates. We were noticing a huge decrease in traffic further down our article pages, which lead to a few theories: 1) readers weren’t getting to where they wanted to be fast enough, 2) the content we were serving wasn’t what readers were looking for, and/or 3) users don’t know where to go after they’ve read past the ingredients list of a recipe.
After a competitive analysis, we mocked and prototyped a few options for user testing.
Design: Uyen Cao
Product: Priscilla Tsang
Editorial: Stacey Rivera
Audience Development: Julie Huang
Prototyping (Principle App)
Proposed gallery experience — with sticky recirculation bar to help guide users to related recipes, as well as saved recipes and search. Goals: reduce bounce rate/help users find what they’re looking for/keep users interested in the experience. This is a screen recording of a user session.
