Single Sign-On (SSO)
With various web pages across Ellen Digital, we wanted a way for users to easily access the digital ecosystem with one singular sign-on process. Using a thorough UX and wire-framing process, we audited the site to make sure we accounted for the new user flows and for existing users with already established accounts on the platform.
Design: Uyen (lead UX/UI) and Scott Jesser (UI)
Stakeholder/Partner: Jennifer Sanne
Product: Eunice Quezon, Imran Saadi
Development: Michael Pourshalimi
Sitemap
From a foundational point, I created a sitemap to help guide what pieces we wanted to connect from a holistic POV.
WIREFRAME + USER FLOWS
We mapped out the main user scenarios.
The first flow for SSO is via A new User:
![[Ellentube] New User.png](https://images.squarespace-cdn.com/content/v1/5bad39fbd74562604b7f15c9/1618530816745-9H3S3Z7IOPQI33KXWG5A/%5BEllentube%5D+New+User.png)
An existing user via a Merge Flow:
![[Merge Accounts] sign up existing email on site.png](https://images.squarespace-cdn.com/content/v1/5bad39fbd74562604b7f15c9/1618530850140-H8QHG5N41SW232MGMNVW/%5BMerge+Accounts%5D+sign+up+existing+email+on+site.png)
Hi fidelity
After our primary flows completed technical and stakeholder reviews, we began to flesh out the visual pieces of how we can make this Ellen branded. Ultimately, this SSO platform could scaled for other Warner Bros. properties.
Despite the many technical and UX considerations from a data and backend perspective, we were able to create frictionless dynamic sign-in process that detected if a user needed to merge their account (Welcome Back) or continue their sign-up process — something that happens in real-time for the user.
