WarnerMedia Kids Upfront

WarnerMedia Kids Upfront

This was WarnerMedia’s first ever Kids & Family Upfront. The event aimed to introduce WarnerMedia’s unified portfolio and modern approach designed to connect with kids and families wherever they are watching our content. By combining the power of WarnerMedia’s Cartoon Network, Warner Bros. and HBO Max, WarnerMedia unveiled unparalleled opportunities for advertisers to invest in premium content with some of the world’s most iconic characters and franchises. We designed a live website (even with a live countdown clock) to the event that became an unlocked VOD scrolling page that allowed attendees to experience the content all together. Fun fact: This event was held during a time where in-person events were discouraged. We adapted to the time by moving our event online while still achieving the excitement of an in-person Upfront and keeping everyone safe.

This event was exclusive to 10,000 people in the sales industry. Here is a press release from Variety where you can read all about it.

Lead Product Designer: Uyen Cao
Art Direction: Tyson Mcadoo
Project: Mario Piedra
Product: Brian O’neil
Development: John Politowski