Food & Wine’s Best New Chefs
In conjunction with our Foundry team, I helped produce the Food & Wine’s Best New Chefs list launch. The design is fully responsive and optimized on mobile. In addition to the web launch, I designed a grid takeover that launched simultaneously on social media as a coordinated effort by the social team to drive more traffic to the landing page.
Design: Uyen Cao
Product: Priscilla Tsang
Development: Young Hwang
Editorial: Danica Lo
Social: Meg Clark
*this webpage is now past its run-time but you can view a screen-recording/mockup of the campaign that went live here:
Instagram Takeover Grid Collage
I created the collage (3x4) that was sliced in Photoshop and uploaded as individual posts by our Social Media Editor, Megan Clark through out the day of launch.
Final Result on on Instagram